04 3 / 2014

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12 10 / 2012

OCTOBER 2012

—San Francisco, CA— GoldieBlox Inc., a toy company founded by Stanford engineer Debbie Sterling, age 29, has just launched its interactive book+construction toy series on September 18th. The toy combines storytelling and building in a novel approach to get girls to play with construction toys. GoldieBlox intends to fill the gender gap in the construction toy category by introducing an engineering toy for girls and a powerful female role model. The series has been designed based on a year of research, which included prototype testing on over 100 children.

 

“I want to be an actress because I see a lot of actresses on your show.” This is what six-year old Kaliah King said last month on Ellen. This simple statement represents why Debbie Sterling, founder of GoldieBlox Inc., needs to be brought into the limelight. Girls mimic what they see, and if we want them to mimic smart, ambitious, personable women, we need to continue to showcase them on television. Debbie Sterling and the female heroine of her book+toy series Goldie Blox are examples of powerful, positive role models for girls to emulate.

 

Here is what Debbie and GoldieBlox have accomplished in less than three weeks:

  1. Raised over a quarter million on Kickstarter.
  2. Were featured in The Atlantic, Fast Company, the Huffington Post, as well as Momversation and Mommyish, among others.
  3. Was awarded Editor’s Choice at the World Maker Faire in NYC on September 30th.
  4. Was tweeted by some influential figures such as Rosario Dawson, Eve Ensler, and Jennifer Siebel Newsom.

 

“I am beyond humbled by the response we’ve been getting,” exclaims Sterling. “It shows me that people want to give their girls more options beyond princesses and dolls.” Sterling adds, “My goal in starting GoldieBlox is to give girls a positive female engineer role model to show them that they too, belong in the field of engineering. After all, engineers are building the technologies and devices that make our world a better place. The sad reality is that only 11% of engineers in the US are women. It’s about time we inspire our girls to help build the future too.”

 

The enthusiasm from the backers is evident. “I am an engineer and my wife is a toy designer for one of the big building block toy companies. We also happen to have 2 daughters - 6 and 3. We both love this toy. My wife thought this was a genius idea. The ribbons, animals and story will reel in my “girlie” older daughter and my younger one will challenge the build quality of your toy for the first year. Congrats to you,” reads one of the comments on Kickstarter.

 

For more information and to set up an interview with the founder, email Sydney at sydney@goldieblox.com.

 

About GoldieBlox

GoldieBlox is a toy company with a mission to inspire the next generation of female engineers. It is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering.

 

You can follow GoldieBlox on Facebook, Twitter, and support the movement on Kickstarter.

 

About the Founder, Debbie Sterling

Debbie is the creative force behind GoldieBlox. She studied engineering at Stanford (Product Design, ‘05) and has made it her mission in life to tackle the gender gap in science, technology, engineering and math. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

 

Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, Debbie has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. She gets the power of branding, every step of the way.

 

02 10 / 2012

01 10 / 2012

GoldieBlox Inc., a toy company founded by Stanford engineer Debbie Sterling, age 29, has just launched its interactive book+construction toy series on September 18th. The toy combines storytelling and building in a novel approach to get girls to play with construction toys. GoldieBlox intends to fill the gender gap in the construction toy category by introducing an engineering toy for girls. The series has been designed based on a year of research, which included prototype testing on over 100 children. The first toy was awarded Editor’s Choice at the World Maker Faire in New York in September.

 

Just two weeks into the release on Kickstarter, they have raised $191,000, pre-sold over 3,600 toys and started production on the first toy. The toy and campaign have gotten rave reviews from publications like The Atlantic and TechCrunch to blogs like Huffington Post: Women in Tech to Wired. You can order the first toy and support their efforts by contributing to the Kickstarter campaign until October 18th.

 

The GoldieBlox book+toy series

  • Stars “Goldie Blox,” the girl engineer character who builds simple machines to solve problems and help her friends.
  • Allows girls to build along with Goldie using the construction toy set.
  • Introduces new engineering principles with each story, including lessons around wheels and axles, pulleys, force and friction
  • Includes construction pieces that will be inter-compatible from set to set, leaving room for endless creative play
  • Will also be available as e-book downloads for iPad and iPhone with narration and animation to enhance the building experience

The first book+toy in the series, “Goldie Blox and the Spinning Machine”, is perfect for ages 5-9 and retails for $30. The expected delivery date for the first book+toy and the e-book is February 2013.

 

“I am beyond humbled by the response we’ve been getting from our backers,” exclaims Sterling. “It shows me that people want to give their girls more options beyond princesses and dolls.” Sterling adds, “My goal in starting GoldieBlox is to give girls a positive female engineer role model to show them that they too, belong in the field of engineering. After all, engineers are building the technologies and devices that make our world a better place. The sad reality is that only 11% of engineers in the US are women. It’s about time we inspire our girls to help build the future too.”

 

The enthusiasm from the backers is evident. “I am an engineer and my wife is a toy designer for one of the big building block toy companies. We also happen to have 2 daughters - 6 and 3. We both love this toy. My wife thought this was a genius idea. The ribbons, animals and story will reel in my “girlie” older daughter and my younger one will challenge the build quality of your toy for the first year. Congrats to you,” reads one of the comments on Kickstarter.

 

For more information and to set up an interview with the founder, email Sydney at sydney@goldieblox.com.

 

About GoldieBlox Inc.

GoldieBlox is a toy company with a mission to inspire the next generation of female engineers. It is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering.

 

You can follow GoldieBlox on Facebook, Twitter, and support the movement on Kickstarter.

 

About the Founder, Debbie Sterling

Debbie is the creative force behind GoldieBlox. She studied engineering at Stanford (Product Design, ‘05) and has made it her mission in life to tackle the gender gap in science, technology, engineering and math. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

 

Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, Debbie has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. She gets the power of branding, every step of the way.

 

01 10 / 2012

GoldieBlox Inc., a toy company founded by Stanford engineer Debbie Sterling, age 29, has just launched its interactive book+construction toy series on September 18th. The toy combines storytelling and building in a novel approach to get girls to play with construction toys. GoldieBlox intends to fill the gender gap in the construction toy category by introducing an engineering toy for girls. The series has been designed based on a year of research, which included prototype testing on over 100 children. The first toy was awarded Editor’s Choice at the World Maker Faire in New York in September.

 

Just two weeks into the release on Kickstarter, they have raised $191,000, pre-sold over 3,600 toys and started production on the first toy. The toy and campaign have gotten rave reviews from publications like The Atlantic and TechCrunch to blogs like Huffington Post: Women in Tech to Wired. You can order the first toy and support their efforts by contributing to the Kickstarter campaign until October 18th.

 

The GoldieBlox book+toy series

  • Stars “Goldie Blox,” the girl engineer character who builds simple machines to solve problems and help her friends.
  • Allows girls to build along with Goldie using the construction toy set.
  • Introduces new engineering principles with each story, including lessons around wheels and axles, pulleys, force and friction
  • Includes construction pieces that will be inter-compatible from set to set, leaving room for endless creative play
  • Will also be available as e-book downloads for iPad and iPhone with narration and animation to enhance the building experience

The first book+toy in the series, “Goldie Blox and the Spinning Machine”, is perfect for ages 5-9 and retails for $30. The expected delivery date for the first book+toy and the e-book is February 2013.

 

“I am beyond humbled by the response we’ve been getting from our backers,” exclaims Sterling. “It shows me that people want to give their girls more options beyond princesses and dolls.” Sterling adds, “I’m also really passionate about the e-book element. With animated tutorials and narration, GoldieBlox has the potential to be both a construction toy and an early-reader resource. Plus, the extensions are endless, I’m already exploring an e-book story where Goldie learns to code.”

 

And it’s obvious the backers agree with Sterling. “I love the concept here. I have a 6 year old daughter totally addicted to the new LEGO Friends and this looks to be taking it to another level beyond ‘just’ building. As an engineer myself I saw this and jumped on it right away for my daughter. Congratulations on getting funded so quickly,” comments a backer on Kickstarter.

 

For more information and to set up an interview with the founder, email Sydney at sydney@goldieblox.com.

 

About GoldieBlox, Inc.

GoldieBlox is a toy company with a mission to inspire the next generation of female engineers. It is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering.

 

You can follow GoldieBlox on Facebook, Twitter, and support the movement on Kickstarter.

 

About the Founder, Debbie Sterling

Debbie is the creative force behind GoldieBlox. She studied engineering at Stanford (Product Design, ‘05) and has made it her mission in life to tackle the gender gap in science, technology, engineering and math. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

 

Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, Debbie has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. She gets the power of branding, every step of the way.

 

01 10 / 2012

GoldieBlox Inc., a toy company founded by Stanford engineer Debbie Sterling, age 29, has just launched its interactive book+construction toy series on September 18th. The toy combines storytelling and building in a novel approach to get girls to play with construction toys. GoldieBlox intends to fill the gender gap in the construction toy category by introducing an engineering toy for girls. The series has been designed based on a year of research, which included prototype testing on over 100 children. The first toy was awarded Editor’s Choice at the World Maker Faire in New York in September.

 

Just two weeks into the release on Kickstarter, they have raised $191,000, pre-sold over 3,600 toys and started production on the first toy. The toy and campaign have gotten rave reviews from publications like The Atlantic and TechCrunch to blogs like Huffington Post: Women in Tech to FastCoExist. You can order the first toy and support their efforts on the Kickstarter site until October 18th.

 

The GoldieBlox book+toy series

  • Stars “Goldie Blox,” the girl engineer character who builds simple machines to solve problems and help her friends.
  • Allows girls to build along with Goldie using the construction toy set.
  • Introduces new engineering principles with each story, including lessons around wheels and axles, pulleys, force and friction.
  • Includes construction pieces that will be inter-compatible from set to set, leaving room for endless creative play.
  • Will also be available as e-book downloads for iPad and iPhone with narration and animation to enhance the building experience.

The first book+toy in the series, “Goldie Blox and the Spinning Machine”, is perfect for ages 5-9 and retails for $30. The expected delivery date for the first book+toy and the e-book is February 2013.

 

“I am beyond humbled by the response we’ve been getting from our backers,” exclaims Sterling. “It shows me that people want to give their girls more options beyond princesses and dolls. My goal in starting GoldieBlox is to give girls a positive female engineer role model to show them that they too, belong in the field of engineering. After all, engineers are building the technologies and devices that make our world a better place. The sad reality is that only 11% of engineers in the US are women. It’s about time we inspire our girls to help build the future too.” Sterling will is currently attending the SOCAP “Making Meaning Matter” Conference October 1st-4th as a Scholarship-Awarded Entrepreneur.

 

Sterling isn’t the only one who sees the potential impact of GoldieBlox. “I just watched the video and it brought tears to my eyes! I am a stay at home mother of three, two of them are girls! I am trying to empower them so they know they can do anything if they work hard enough for it! I want all my children to know we will love and support them in whatever makes them happy,” comments a backer on Kickstarter.

 

For more information and to set up an interview with the founder, email Sydney at sydney@goldieblox.com.

 

About GoldieBlox

GoldieBlox is a toy company with a mission to inspire the next generation of female engineers. It is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering.

 

You can follow GoldieBlox on Facebook, Twitter, and support the movement on Kickstarter.

 

About the Founder, Debbie Sterling

Debbie is the creative force behind GoldieBlox. She studied engineering at Stanford (Product Design, ‘05) and has made it her mission in life to tackle the gender gap in science, technology, engineering and math. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

 

Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, Debbie has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. She gets the power of branding, every step of the way.

 

Debbie got her first taste of social impact work in 2008, when she spent 6 months volunteering at a grassroots nonprofit in rural India. This experience helped pave the way to finding her true passion: inspiring the next generation of female engineers.

01 10 / 2012

GoldieBlox Inc., a toy company founded by Stanford engineer Debbie Sterling, age 29, has just launched its interactive book+construction toy series on September 18th. The toy combines storytelling and building in a novel approach to get girls to play with construction toys. GoldieBlox intends to fill the gender gap in the construction toy category by introducing an engineering toy for girls. The series has been designed based on a year of research, which included prototype testing on over 100 children. The first toy was awarded Editor’s Choice at the World Maker Faire in New York in September.

 

Just two weeks into the release on Kickstarter, a crowdfunding site where you can pre-order the first toy of the series, they have raised $191,000, pre-sold over 3,600 toys and started production on the first toy. The toy and campaign have gotten rave reviews from publications like The Atlantic and TechCrunch to popular blogs like Momversation and Mommyish. Because of the overwhelmingly positive response, Sterling has just revealed the next two books of the series. You can order the first toy and support their efforts by contributing to the Kickstarter campaign until October 18th.

 

The GoldieBlox book+toy series

  • Stars “Goldie Blox,” the girl engineer character who builds simple machines to solve problems and help her friends.
  • Allows girls to build along with Goldie using the construction toy set.
  • Introduces new engineering principles with each story, including lessons around wheels and axles, pulleys, force and friction
  • Includes construction pieces that will be inter-compatible from set to set, leaving room for endless creative play
  • Will also be available as e-book downloads for iPad and iPhone with narration and animation to enhance the building experience

 

The first book+toy in the series, “Goldie Blox and the Spinning Machine”, is perfect for ages 5-9 and available for pre-order on Kickstarter for $30. The expected delivery date for the first book+toy and the e-book is February 2013.

 

“I am beyond humbled by the response we’ve been getting from our backers,” exclaims Sterling. “It shows me that people want to give their girls more options beyond princesses and dolls. They want to spearhead this movement to empower girls to explore math and science from a young age. And they believe, as I do, that Goldie and her friends will lead this movement.”

 

The enthusiasm from the backers is evident. “I just watched the video and it brought tears to my eyes! I am a stay at home mother of three, two of them are girls! I am trying to empower them so they know they can do anything if they work hard enough for it! I want all my children to know we will love and support them in whatever makes them happy,” reads one of the comments on the Kickstarter page.

 

For more information and to set up an interview with the founder, email Nelson at nelson@hudescommunications.com

 

About GoldieBlox, Inc.

GoldieBlox is a toy company with a mission to inspire the next generation of female engineers. It is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering.

 

You can follow GoldieBlox on Facebook, Twitter, and support the movement on Kickstarter.

 

About the Founder, Debbie Sterling

Debbie is the creative force behind GoldieBlox. She studied engineering at Stanford (Product Design, ‘05) and has made it her mission in life to tackle the gender gap in science, technology, engineering and math. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

 

Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, Debbie has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. She gets the power of branding, every step of the way.

01 10 / 2012

GoldieBlox Inc., a toy company founded by Stanford engineer Debbie Sterling, age 29, has just launched its interactive book+construction toy series on September 18th. The toy combines storytelling and building in a novel approach to get girls to play with construction toys. GoldieBlox intends to fill the gender gap in the construction toy category by introducing an engineering toy for girls. The series has been designed based on a year of research, which included prototype testing on over 100 children. The first toy was awarded Editor’s Choice at the World Maker Faire in New York in September.

 

Just two weeks into the release on Kickstarter, they have raised $191,000, pre-sold over 3,600 toys and started production on the first toy. The toy and campaign have gotten rave reviews from publications like The Atlantic and TechCrunch to blogs like Huffington Post: Women in Tech to FastCoExist. You can order the first toy and support their efforts on the Kickstarter site until October 18th.

 

The GoldieBlox book+toy series

  • Stars “Goldie Blox,” the girl engineer character who builds simple machines to solve problems and help her friends.
  • Allows girls to build along with Goldie using the construction toy set.
  • Introduces new engineering principles with each story, including lessons around wheels and axles, pulleys, force and friction
  • Includes construction pieces that will be inter-compatible from set to set, leaving room for endless creative play
  • Will also be available as e-book downloads for iPad and iPhone with narration and animation to enhance the building experience

The first book+toy in the series, “Goldie Blox and the Spinning Machine”, is perfect for ages 5-9 and retails for $30. The expected delivery date for the first book+toy and the e-book is February 2013.

 

"I am beyond humbled by the response we’ve been getting from our backers,” exclaims Sterling. “It shows me that people want to give their girls more options beyond princesses and dolls.” Sterling adds, “My goal in starting GoldieBlox is to give girls a positive female engineer role model to show them that they too, belong in the field of engineering. After all, engineers are building the technologies and devices that make our world a better place. The sad reality is that only 11% of engineers in the US are women. It’s about time we inspire our girls to help build the future too.”

 

Sterling isn’t the only one who sees the potential impact of GoldieBlox. “I just watched the video and it brought tears to my eyes! I am a stay at home mother of three, two of them are girls! I am trying to empower them so they know they can do anything if they work hard enough for it! I want all my children to know we will love and support them in whatever makes them happy,” comments a backer on Kickstarter.

 

For more information and to set up an interview with the founder, email Sydney at sydney@goldieblox.com.

 

About GoldieBlox

GoldieBlox is a toy company with a mission to inspire the next generation of female engineers. It is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering.

 

You can follow GoldieBlox on Facebook, Twitter, and support the movement on Kickstarter.

 

About the Founder, Debbie Sterling

Debbie is the creative force behind GoldieBlox. She studied engineering at Stanford (Product Design, ‘05) and has made it her mission in life to tackle the gender gap in science, technology, engineering and math. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

 

Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, Debbie has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. She gets the power of branding, every step of the way.

 

01 10 / 2012

GoldieBlox Inc., a toy company founded by Stanford engineer Debbie Sterling, age 29, has just launched its interactive book+construction toy series on September 18th. The toy combines storytelling and building in a novel approach to get girls to play with construction toys. GoldieBlox intends to fill the gender gap in the construction toy category by introducing an engineering toy for girls. The series has been designed based on a year of research, which included prototype testing on over 100 children. The first toy was awarded Editor’s Choice at the World Maker Faire in New York in September.

 

Just two weeks into the release on Kickstarter, they have raised $191,000, pre-sold over 3,600 toys and started production on the first toy. The toy and campaign have gotten rave reviews from publications like The Atlantic and TechCrunch to blogs like Huffington Post: Women in Tech to Fast Company.

 

You can order the first toy and support their efforts by contributing to the Kickstarter campaign until October 18th. The GoldieBlox book+toy series

  • Stars “Goldie Blox,” the girl engineer character who builds simple machines to solve problems and help her friends.
  • Allows girls to build along with Goldie using the construction toy set.
  • Introduces new engineering principles with each story, including lessons around wheels and axles, pulleys, force and friction.
  • Includes construction pieces that will be inter-compatible from set to set, leaving room for endless creative play.
  • Will also be available as e-book downloads for iPad and iPhone with narration and animation to enhance the building experience.

The first book+toy in the series, “GoldieBlox and the Spinning Machine”, is perfect for ages 5-9 and retails for $30. The expected delivery date for the first book+toy and the e-book is February 2013.

 

 “My goal in launching GoldieBlox via Kickstarter was to prove the concept that consumers want more options for their daughters than dolls and princesses,” says Sterling. “I’m blown away by the response so far, not only from consumers, but from potential retail and distribution partners as well. We aren’t just building a toy here, we are building a movement to inspire the next generation of female engineers.”

 

For more information and to set up an interview with the founder, email Sydney at sydney@goldieblox.com.

 

About GoldieBlox, Inc.

GoldieBlox is a toy company with a mission to inspire the next generation of female engineers. It is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering.

 

You can follow GoldieBlox on Facebook, Twitter, and support the movement on Kickstarter.

 

About the Founder, Debbie Sterling

Debbie is the creative force behind GoldieBlox. She studied engineering at Stanford (Product Design, ‘05) and has made it her mission in life to tackle the gender gap in science, technology, engineering and math. Debbie writes and illustrates Goldie’s stories, taking inspiration from her grandmother, one of the first female cartoonists and creator of “Mr. Magoo”.

 

Prior to founding GoldieBlox, Debbie served as the Marketing Director of Lori Bonn, a national jewelry company. For the past 7 years, Debbie has also served as a brand strategy consultant for a wide variety of organizations including Microsoft, T-Mobile, Organic Valley and the New York Knicks. She gets the power of branding, every step of the way.

 

19 9 / 2012

Only 11% of engineers in the U.S. are women. Why is that? And what can we do about it?

Quick Facts about GoldieBlox:

  • GoldieBlox is a construction-toy-meets-book-series starring Goldie, the engineer who loves to build.
  • Kickstarter Release: September 18th, 2012 :: Product Release: Februrary, 2013
  • Retail Price: $29.99
  • Target Demographic: girls ages 5-9
  • Founder: Debbie Sterling, engineer, age 29, her grandmother invented “Mr. Magoo”
  • Company: GoldieBlox, Inc. :: Founded 2012 :: HQ: San Francisco, CA


GoldieBlox is a toy company out to inspire the next generation of female engineers by creating construction toys tailored for young girls. Founder Debbie Sterling is a Stanford engineer on a mission to recruit more girls into the fields of science, technology, engineering and math.

Research shows that the earlier kids get interested in math and science, the more likely they are to go into those fields as adults. Unfortunately, girls are losing interest in math and science as young as age 8. Take a walk through a toy store and you can begin to see why; the “blue aisle” is filled with construction toys and chemistry sets, while the “pink aisle” is filled with princesses and dolls. It’s time we gave girls more options other than princesses.

GoldieBlox is a series of interactive books + construction toys starring Goldie, a curious girl with a love of engineering. Goldie’s stories encourage girls to build, developing the spatial skills that are fundamental to engineering. As she goes on adventures with her friends, she comes across problems that she must solve by building simple machines. As the story unfolds, the girls get to build what Goldie builds. Through the downloadable e-book app, kids get to hear the story narrated and receive helpful hints and tips to enrich the building experience.

The effectiveness of GoldieBlox isn’t based on assumption. Debbie spent a year researching gender differences, talking with Harvard neuroscientists, and observing children’s play patterns. “I discovered that there is one prominent barrier to girls developing skills that set them up for success in engineering,” says Debbie. “Boys tend to have advanced spatial skills and are more confident in their ability to build, which is why they love construction toys so much. Meanwhile girls tend to have superior verbal skills, but not much confidence when it comes to building.”Time magazine also came to this conclusion, quoting that, “some of the regions [of the brain] involved in mechanical reasoning, visual targeting and spatial reasoning appeared to mature four to eight years earlier in boys.  The parts that handle verbal fluency, handwriting and recognizing familiar faces matured several years earlier in girls.” A study by the University of Wisconsin-Milwaukee has shown that keeping girls interested in math and science is correlated strongly with self-confidence instilled in them at a young age. GoldieBlox’s stories leverage girls’ advanced verbal skills to help develop and build self-confidence in their spatial skills.

So why is it important to get more female engineers? There are a few reasons. Firstly, engineering and tech are two of the most rapidly growing fields in creating jobs. As it stands 11% of engineers are women. This creates a large disparity in job opportunities between men and women in these fields, with women already leading up a mere 3% of tech startups. Secondly, engineers are literally building our world, from the products we use to the way we communicate to the cities we inhabit. That means that men, who make up half the population, are making decisions for 100% of the population. That ratio has to change, and it has to change now.

GoldieBlox is also a story about a young female entrepreneur building her dreams in a male dominated field. As stated before, only 3 out of every 100 tech startups are led by women. Debbie Sterling is helping to shift that ratio. “I only knew engineering even existed because my math teacher from high school said I should explore it,” she recounts. “I’m creating a toy company that teaches little girls what engineering is, making it fun and accessible the way Lego and Erector sets have done for boys for over 100 years. I’m making sure that girls don’t have to rely on a serendipitous comment from a teacher to realize their passion for engineering.” She draws inspiration from her grandmother, a pioneer herself as the first female cartoonist and creator of “Mr. Magoo”

GoldieBlox is more than a toy; it’s a movement. It gives girls a much-needed role model through Goldie that is smart, curious, brave, and someone they can identify with. She has the potential to get girls interested in engineering, develop their spatial reasoning skills, and build self-confidence in their problem-solving ability. She helps break the stereotype that engineering is a “boys only” club. This means that GoldieBlox will nurture a generation of girls who are more confident, courageous and tech-savvy, giving them a real opportunity to contribute to the progress made by engineers in our society. 

Like GoldieBlox on Facebook, follow on Twitter, and be a part of the movement through Kickstarter. It’s 2012. It’s about time we opened our girls’ minds beyond the pink aisle at the toy store. It’s time to build a new story so our girls can help build our future.

Photo Credit: Susan Burdick Photography